Granite is the material of choice for many people when choosing the worktops for their new kitchen.
Whether clients are attracted by the natural variations in the stone, or love the cool, smooth finish, or want something in their home that is millions of years older than anything else in the house - whatever the reason, it is 'granite' that first comes to mind.
Advances in polymer resin technology, plus large marketing budgets, means that the demand for engineered stone has blossomed.
Now, however, the market leading brands are being challenged by up and coming suppliers, where the quality is every bit as good, but the prices are much lower.
Affordable Granite & Marble have embraced this development. Although over 90% of worktops still favour granite, the quality and competitiveness of high quality Quartz in Black or White is a real alternative.
These quartz finishes suit clients looking for a more uniform surface appearance, without the natural features that make granite so popular.
For more information, visit www.agandm.co.uk (Retail customers), or www.ukaffordablegranite.com (Trade customers).
Wednesday, 19 May 2010
Tuesday, 11 May 2010
Ethical Trading in Granite Worktops
One sad effect of the economic downturn is that we get fewer queries about the ethical trading status of our company and our granite worktops. It seems to bear out the view that when money gets tight, consumers place less importance on ethical issues, and focus on price. That would be a real shame.
Companies like ours have put a lot of effort into finding supply partners who can demonstrate genuine commitment to employee welfare, environmental concerns, and anti-corruption measures.
These companies still have to remain in business and profitable, and whereas we could normally expect to get a modest premium for ethically sourced granite worktops, we are now competing against all manner of imports - some from very questionable sources. Fortunately for companies like Affordable Granite & Marble, the purchasing resources and economies of scale mean that there are very few companies able to compete on price at the same quality and service level, and we can absorb the extra costs of trading ethically. Hopefully when the long-awaited upturn comes, we will be rewarded by our customers for our commitment to ethical and environmental trading.
Thursday, 6 May 2010
For some great design ideas, I always look at the Channel 4 website. The design shows - like Grand Designs - have launched a lot of web content that can help you to navigate your way through your design.
I like this comment from the site's 'Design & Style' section:
"A cheap kitchen can be given a lift with a more expensive worktop. It's a mistake to go for the cheapest on offer - always stretch your budget to get the best you can afford"
It's understood that granite worktops can be expensive. It is less understood that they can be affordable - that is to say that they can be adapted to suit many more budgets.
There are high-end projects where the worktops cost over £10000, but for most homes, spending £1500 - £3000 will be all that is needed to give the kitchen that extra (Cliche warning!...) Wow Factor.
So, what do you look for in a supplier?
Remembering that you are spending a fair chunk of money - about the same as a holiday or a used car - you should allow enough time to be really happy with your choice of stone and supplier. Granite worktops will also last longer than holidays or cars, so careful choice is doubly important.
Your supplier should be willing to spend time with you as well. Anyone who wants to close the deal after one call, and tries to hustle you into a decision is probably not the right company for such an important purchase.
A company that has a showroom is usually a good indication - but do try to visit them. Even if it is a long trip, meeting the staff and talking to them in person can pay dividends. It also lets you see what kind of outfit they are. Some 'showrooms' are little more than a ratty old corner of a factory unit. Better to find this out after a day out in the car, than when you are trying to have a problem rectified, and discover that the company are a hole-in-the-wall outfit.
How to choose your stone
Granite is a natural material. It will have colour variation, pits, chips, scratches, blemishes, marks, and many other visible and invisible features.
It is up to you to discuss with the supplier what would be acceptable - there are industry standards, but you need to be aware of how your supplier adheres to these.
Plain black is still the most popular choice. It looks sleek and stunning in the right kitchen, but does show marks. In a busy home with enthusiastic children it might cause a lot of work, and another colour (even other black granites) may be a better option.
Ask your supplier for samples. If you can visit them, pick up your samples, and check how they compare with display pieces and other slabs of the same granite type.
If you are not able to visit your supplier, do remember that granite is heavy, and they have many sample requests - it is not unreasonable for them to ask for a small fee to cover their postage costs. Around £5 to post 1-2 small samples seems to be the norm.
If you put the time in, and find a good supplier who does likewise, your purchase will be an exciting, happy experience, and your kitchen will look fantastic for years to come.
I like this comment from the site's 'Design & Style' section:
"A cheap kitchen can be given a lift with a more expensive worktop. It's a mistake to go for the cheapest on offer - always stretch your budget to get the best you can afford"
It's understood that granite worktops can be expensive. It is less understood that they can be affordable - that is to say that they can be adapted to suit many more budgets.
There are high-end projects where the worktops cost over £10000, but for most homes, spending £1500 - £3000 will be all that is needed to give the kitchen that extra (Cliche warning!...) Wow Factor.
So, what do you look for in a supplier?
Remembering that you are spending a fair chunk of money - about the same as a holiday or a used car - you should allow enough time to be really happy with your choice of stone and supplier. Granite worktops will also last longer than holidays or cars, so careful choice is doubly important.
Your supplier should be willing to spend time with you as well. Anyone who wants to close the deal after one call, and tries to hustle you into a decision is probably not the right company for such an important purchase.
A company that has a showroom is usually a good indication - but do try to visit them. Even if it is a long trip, meeting the staff and talking to them in person can pay dividends. It also lets you see what kind of outfit they are. Some 'showrooms' are little more than a ratty old corner of a factory unit. Better to find this out after a day out in the car, than when you are trying to have a problem rectified, and discover that the company are a hole-in-the-wall outfit.
How to choose your stone
Granite is a natural material. It will have colour variation, pits, chips, scratches, blemishes, marks, and many other visible and invisible features.
It is up to you to discuss with the supplier what would be acceptable - there are industry standards, but you need to be aware of how your supplier adheres to these.
Plain black is still the most popular choice. It looks sleek and stunning in the right kitchen, but does show marks. In a busy home with enthusiastic children it might cause a lot of work, and another colour (even other black granites) may be a better option.
Ask your supplier for samples. If you can visit them, pick up your samples, and check how they compare with display pieces and other slabs of the same granite type.
If you are not able to visit your supplier, do remember that granite is heavy, and they have many sample requests - it is not unreasonable for them to ask for a small fee to cover their postage costs. Around £5 to post 1-2 small samples seems to be the norm.
If you put the time in, and find a good supplier who does likewise, your purchase will be an exciting, happy experience, and your kitchen will look fantastic for years to come.
Monday, 8 February 2010
Quality - what is it, and how do you measure it?
Recently overheard in the showroom: "I don't want granite from India or China, because I think it is lower quality."
So, is every supplier in India sending rubbish?
Of course the answer is no. At some point a customer has to invest some time into investigating the credibility of their supplier.
I try to engage with our customers and define what they really expect from their new granite worktops. If you ask an open question about what is important in the purchase, most people cite price and quality as the two most important determinants.
If the two are mutually antipathetic, then which will dominate? This depends on the individual, but also on their understanding of the variable nature of a natural product, their willingness to pay at a price point commensurate with their desired quality, and the ability of the supplier to be open and transparent about their offer.
If I meet a customer who is determined to pay the least amount possible, then I can normally find some material to meet this need. It is not the same stone as we would offer to the person who values quality and is prepared to pay for it.
This equation applies to all supplies from all sources. We make sure that we buy excellent quality, and although we pay something of a premium for it, we do not want to be associated with less discerning importers who are happy to bring in tons of granite from China and India which they can only sell at a low price because of the desperately low quality.
Having built a relationship with our Indian supplier, we are sure that their understanding of quality is the same as ours, and once our customers see the value we place on this, they are normally prepared to pay the small premium to buy the right stone for their kitchen.
So, is every supplier in India sending rubbish?
Of course the answer is no. At some point a customer has to invest some time into investigating the credibility of their supplier.
I try to engage with our customers and define what they really expect from their new granite worktops. If you ask an open question about what is important in the purchase, most people cite price and quality as the two most important determinants.
If the two are mutually antipathetic, then which will dominate? This depends on the individual, but also on their understanding of the variable nature of a natural product, their willingness to pay at a price point commensurate with their desired quality, and the ability of the supplier to be open and transparent about their offer.
If I meet a customer who is determined to pay the least amount possible, then I can normally find some material to meet this need. It is not the same stone as we would offer to the person who values quality and is prepared to pay for it.
This equation applies to all supplies from all sources. We make sure that we buy excellent quality, and although we pay something of a premium for it, we do not want to be associated with less discerning importers who are happy to bring in tons of granite from China and India which they can only sell at a low price because of the desperately low quality.
Having built a relationship with our Indian supplier, we are sure that their understanding of quality is the same as ours, and once our customers see the value we place on this, they are normally prepared to pay the small premium to buy the right stone for their kitchen.
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